Leaders and Leadership Theories in Learning Organization

Question: Discuss about the Leaders and Leadership Theories in Learning Organization. Answer: Introduction Leadership is the most powerful tool which drives the growth of any organization and its employees. With the traits and characters of ones own personality a leader carries on the functioning of all other associated people of any organizations. On such leader whose leadership traits and skills have ruled the entire world is Steve Jobs. In the year 1955, the birth of an investor, businessman, leader or industrial designer took place, named stave Jobs (Isaacson, 2011). He was worldwide recognized as the CEO, Chairman and co-founder of the globally renowned barn Apple Inc. Steve Jobs is known as the founder of the microcomputer revolution. In the year 2011, on fifth of October this imaginative leader had passed away (Isaacson, 2011). But he has provided the society and the companies with number of leadership traits and innovative and high-tech products which individuals will cherish for coming decades. The essay will highlight the role and contribution of Steve Jobs in building a success ful learning organization. The role of Leaders in Building a Learning Organization A learning organization is the one which has a continuous learning plans and programs for the employees. The organizations develop several training and learning programs for the employees. The leaders of those learning organizations are the mentors and the coach which gives an adequate sort of training and learning to the subordinates so that the organization can achieve its objectives. The employees also have fulfillment of their individual goals with the attainment o the organizational goals. Steve Job is recognized as one of the most powerful leader of the modern world which has invented several technological and innovative products for the development of the society. Under the leadership of Steve jobs Apple inc. became one of the highest profitable and renowned company across the globe. The employees of the organization are also highly facilitated by the leadership traits of Steve Jobs (Northouse, 2015). There are various leadership lessons which have been learnt from Steve Jobs and as a result these lessons have supported in building a strong and successful learning organization. Steve Jobs have also remained as a leader who has always taken such actions which involve huge risks. The inventions of computer as well as the departure from the company as well as the return back to the organization are all the examples of risk which Steve Jobs has taken in his life. These risks analyze that for being successful it is required to take big actions no matter what amount of risk is associated with those actions. The learning organizations are impacted as the leadership of Steve jobs motivate the organizations to take bigger steps for making the employees learn and act innovative. One of the biggest roles of Steve Jobs in building the learning organization is the trait of succession (Denning, 2011). People used to have a notion that without Steve Jobs there will be no one to take care of the company and the success rate of the organization will drop down. But all these view points were made wrong by the strong leadership of Steve Jobs. Steve started a succession planning program for making the subordinates learn those qualities which the leader possess and make them capable for handling the organization in the future tome frame. There were effective e trainings provided by Steve to its employees for developing them as good successors. Presently the CEO of Apple is Tim Cook; it was made essential that Tim also has to undergo similar grooming and training programmes so that he can manage all the things effectively in the absence of Steve Jobs (Blumenthal, 2012). Another leadership lesson of Steve Jobs is the team lesson. Steve always had a team centric approach in its working and operations. If any time any sort of idea came to his mind, he never kept it with himself rather he circulate it among all the employees of the organization. the main and the primary reason behind discussing that idea was to have different viewpoints about the idea and making it far better by taking better opinions from the other employees. This is one of the approaches of Steve Jobs which supports the building of a learning organization. There are several learning programs in an organization thus it is necessary to discuss them and make more profitable in terms of knowledge (Isaacson, 2012). Thus from the employee retention rate it is clear that Apple highly works upon the team-centric approach driven by Steve Jobs. The next trait or quality of Steve Jobs for the effective e building of a learning organization is continuous perseverance. This means that the employee s will get effective training programs but it is necessary that they themselves work and learn with dedication i.e. perspiration. If they will be dedicated and eager to learn and build a successful organization it is very much essential to have complete dedication or perspiration in whatever task the employees are participating (Lussier and Achua, 2015). One most important leadership factor in building a robust learning organization is to develop a strong organizational culture. It is essential to have an organizational culture full of values and norms. It is required that the company and the employees must perform their work with complete ethicality. These values and norms must be shared among all the individuals associated with the organization. The positive organizational culture provides motivation to the employees to work hard and achieve the organizational objectives in a much effective manner. Steve Jobs have always tried to maintain an ethical and sound organizational culture in Apple so that the employees can involve themselves and consider as part of the organization (Lunenburg, 2012). The most recognized lesson which helps in developing the learning organization is the commitment towards the mission. Steve Jobs was on a medical leave from his work because of the medical condition as he was fighting with cancer. But he never detached himself from the work and the mission. He used to give strategic advices to the senior management team of Apple so that they can work without any difficulty and in a right direction (Goodell, 2011). This commitment shows that there must always be an inner will of a leader p make the subordinates learn and direct so that they can successfully achieve their goals and paths. I as a learner have learnt various lessons from the leadership of Steve Jobs just by reading and analyzing the way he used to perform his work and duties. It is necessary to have a positive approach with full determination to achieve the goal you have set for yourself whether a professional, personal or educational goal. There are various famous quotes of Steve Jobs w hich keeps me going and motivate me in every difficult situation (Allio, 2012). Some of the few leadership qualities in my view point of Steve Jobs for building a learning organization are that an individual must always engage himself in that work in which he has interest as it makes twice the chances of success. He also developed a sense of being different from others as he established innovation as a key to success. According to his leadership traits it is essential that an organization must keeps its employees learn new and pioneering things and technologies so that they can deliver their best (Young and Simon, 2006). The one more lesson which helps the foundation and building of a learning organization is the use of appropriate strategies at a correct point of time. Steve always grabs the opportunities at a correct pint of time with a strategic approach. He expanded the market i.e. from a niche market to the overseas as well as continuously developing the innovative products. Two milestones of Steve Jobs innovations are I-pad and i-phones. His continuous developments emphasis the organizations to always make efforts and keeps on develop new and pioneering things so that you can always be the market leader and serve the customers with the most innovative products and services (Isaacson, 2012). Conclusion From this essay it can be conclude that Steve Jobs always been recognized as a famous global leader which has inspired thousands of individuals, entrepreneurs and professionals that in what manner success can be achieved. The learning organizations provide are very much impacted by the leaders and their leadership traits. The main purpose of the learning organizations is to provide the employees continuous and best trainings and teaching so that they can have their continuous development. Steve Jobs as a leader has always supported in building a learning organization as he used to make his employees and workers learn innovative things which can boost the professional and personal development of the employees. Thus it can be said that there is a major role of the leaders for the building of a learning organizations the leaders are the role model of the employees or the subordinates and they always tends to work in a similar direct ion in which the leader works. References Allio, R.J., 2012. Leaders and leadership-many theories, but what advice is reliable?.Strategy Leadership,41(1), pp.4-14. Blumenthal, K., 2012.Steve Jobs: The man who thought different. Macmillan. Denning, S., 2011. How do you change an organizational culture.Forbes Magazine,23. Goodell, J., 2011. Steve Jobs in 1994: The Rolling Stone Interview. Isaacson, W., 2011.Steve jobs. JC Latts. Isaacson, W., 2012. The real leadership lessons of Steve Jobs.Harvard business review,90(4), pp.92-102. Lunenburg, F.C., 2012. Power and leadership: an influence process.International journal of management, business, and administration,15(1), pp.1-9. Lussier, R.N. and Achua, C.F., 2015.Leadership: Theory, application, skill development. Nelson Education. Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications. Young, J.S. and Simon, W.L., 2006.iCon Steve Jobs. John Wiley Sons.

Men And Women Essays (1165 words) - Cultural Anthropology

Men And Women Men and Women by Larry Crabb Men and Women is a book that describes the struggle that men and women have when they relate. The struggle they have happens when men and women relate to one another because they are self-centered and do not recognize and honor the God-created differences between men and women. The book begins with a number of stories that serve as examples for later discussion. These stories create interest in the subject and show how men and women misunderstand each other and why. The auther then turns to Bible passages and psychological theories to begin a discussion of the problems presented in the stories. The book is then divided into twelve chapters that discuss specific topics. The author then concludes with his opinions and own recommendations. Yes, the author uses illustrations. On page 67 he describes a simple illustration to make his point clear. A husband arrives home late, detained at the office by pressing deadlines. His wife greets him flatly. Many defensive reactions occur to show how the man and woman feel neglected and poorly treated. This story sets up a simple example of how husband and wife have to reconcile by admitting, explaning and examining their own behavior. The main sections of the Bible the author uses for his main idea are: Hebrews 4:12 (12) For the word of God is living and active. Sharper than any double-edged sword, it penetrates even to dividing soul and spirit, joints and marrow; it judges the thoughts and attitudes of the heart. The words in the Bible are alive and function in life. Gods word is sharp and digs deep into the soul and sorts out problems. Then the issues are decided and the better way is made known. This process should also happen between men and women in a marriage. Psalms 139:23-24 (23) Search me, O God, and know my heart; test me and know my anxious thoughts. (24) See if there is any offensive way in me, and lead me in the way everlasting. This is a plea to God that my life be examined and that my heart be known. The reason why God is asked to do this is so that any bad habits be known and God can show me the correct way that lasts forever. This passage is used to encourage married men and women to look at themselves for the problems that are inside us before we look to the problems inside others. Proverbs 20:27 (27) The lamp of the Lord searches the spirit of a man; it searches ot his inmost being. The light of God reveals the heart of man and and goes even deeper to shed light on the most personal thoughts that are deep inside. The author used this passage to support his main idea that God will do personal surgery on men and women so that they won't fail. In fact, with this process, the author believes that men and women will be succesful. A major theme of the book is the selfishness of men and women. Being committed to ourselves is a deadly problem that men and women share. This makes good sense but this seems unclear in the explanation. The Bible teaches that we are to search ourselves and find our own problems. Proverbs 139:23-24. What seems unclear to me is how I can look at myself and fix my problems and not be committed to my myself. Stated another way, how can I be concerned about my wife and still solve my weaknesses? The first thing I thought about the book was, that I have major problems in understanding Larry Crabbs thoughts, because I'm not married. I struggeled with the difficult vocabulary and the authors experiences that I thought I don't have. I tried to understand him and to learn. His real events seemed to be right out of the authors environment so that I could imagine the weaknesses or strength the people had. By working with this book many thoughts came to my mind and I felt that I should look deeper in the authors ideas. Then I noticed, for the first time, that this book does not just describe the problems of marriage but it also talks about daily differences in thinking between

Small Business in Australia

Small Business in Australia Introduction Business insurance is a mandatory risk management prerequisite for every business despite its size and sector of operation. The business entity under study in this report is a sole proprietor small business that has been in operation for over ten years in Australian of professional services sector of the economy.Advertising We will write a custom essay sample on Small Business in Australia specifically for you for only $16.05 $11/page Learn More Australian business environment is full of risks. Unlike big business entities, it would be very difficult for a small business to survive a calamity given the limited capital invested in the business. According to GIO Business Insurance Company, research shows that 70% of Australian small businesses would not survive a calamity such as storm or fire without proper insurance (Protecting Your Business, par. 2). It is for this reason that the owner of the small business I surveyed found it prudent to hold insurance as a risk management strategy. Insurance protects small businesses from any potential risk that might lead to losses and the eventual collapse of the business. Types of insurance available to small business owners in Australia There is quite a variety of insurance available to small business owners in Australia. Depending on the needs of the business owner, the following types of insurance are applicable. Liability Insurance This type of insurance covers business owners against any form of liability in the course of their business operations (Insurance Quotes Compared, liability subsection). Liability insurance protects the business as well as anyone associated with it including customers. Under the broad category of liability insurance, a business owner may opt for public liability to cover the business against any liability claims from third parties, or product liability to cover the business against liability claims regarding its product (Insurance Quotes Compared, liab ility subsection). Assets and Revenue Insurance This type of insurance gives the business a wider coverage and protects both business assets including building and contents, machinery, automobile, as well as covering the costs of business interruption or loss of profits (Insurance Quotes Compared, Assets and Revenue subsection). Assets and Revenue insurance can be broken down into the following types of insurance:Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fire and Perils: that covers the business premises and its contents against the dangers of fire, lightning and storm. The calamities covered in this type of insurance can be either malicious or accidental. Auto Insurance: sometimes referred to as motor insurance covers both own property damage and injury resulting from the use of one’s vehicle as well as third party injury and property damage arising from use of the same. Machinery Breakdown: that covers the business against losses resulting from machinery breakdown, specifically electric motors or boilers that are used in the business. Business Interruption Insurance: that covers the costs of taxes and other utilities during the period the business is temporarily closed down following a calamity. Workers Compensation This is compulsory insurance for every employer in Australia (Pynt, p. 86). It covers costs arising from claims made by employees due to injury, illness or death during the course of duty (Insurance Quotes Compared, people subsection; Insurance Information Institute, par. 2). Professional Indemnity This type of insurance is specifically applicable to businesses in professional services sector of the economy. It covers the business owner against legal claims made by his clients against him because of the losses they incurred as a result of the business owners omissions or errors in his professional advice (Insurance Quotes Compar ed, Assets and Revenue subsection). Political Risk insurance This type of insurance covers the business against losses that would arise from political perils including riots, revolution and embargo. Tax Audit This type of insurance covers the costs that the business owner would otherwise incur because of response to ATO audit. Reasons behind the choice of business insurance The small business owner in this study holds an Assets and Revenue insurance. This type of insurance covers his business premises and the contents therein as well as costs of running business during business interruption period. Given the fact that his business is located in Australia, a country prone to natural disasters such as fire and storms, his business premises stands a high risk of destruction. Building and assets therein form the backbone of every business, big or small. Should he suffer any loss due to weather calamities, then he is likely to close down his operations given the small size of his busines s. Besides, the cost of running a business after an interruption may be too high for this type of business. Through his business interruption cover, he assured of a relief in the basic costs of running his business, i.e. rent, tax, and utility bills, during the period of business interruption. Therefore, the main reasons for his choice of insurance are two fold: the uncertainty of Australian physical environment, and the possibility of a business interruption following a disaster.Advertising We will write a custom essay sample on Small Business in Australia specifically for you for only $16.05 $11/page Learn More The relationship between business owner’s background and business insurance focus From the consolidated data, it was revealed that the small business owner in this case study is an Asian. There is a high possibility that his ancestry influenced his choice of business insurance. Asia is a region prone to natural calamities including floods an d storms. An Asset and Revenue insurance is a necessary insurance cover for every business in Asia to safeguard them against the risks of losses resulting from natural disasters. Most likely, the business owner in the question had this preconception and hence settled for Assets and Revenue insurance to cover his business premises and contents therein as well as costs during business interruption. Yet, liability insurance and professional indemnity would be more applicable to his business given his sector of operation. The relationship between business background and insurance focus The small business owner in this case study specializes in professional services. Considering his type of business, there is no relationship between his business background and insurance focus, no wonder he has never lodged any insurance claim despite being in operation for over ten years. Based on his type of business, he ought to have opted for more appropriate types of insurance like Professional Indem nity to protect him against any claims that his clients would make regarding errors or omissions in his advice. Insurance Information Institute. â€Å"Workers Compensation Insurance.† Insurance Information Institute Inc., 2011. Web. Insurance Quote Compared. Business Insurance. Insurance Quotes Compared, 2009. Web. â€Å"Protecting Your Business.† GIO, n.d. Web. Pynt, Gregory J. Australian Insurance Law: A Fast Reference. Chatswood, N.S.W: LexisNexis Butterworths, 2008. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Practice in Using Adjectives Formed From Nouns Verbs

Practice in Using Adjectives Formed From Nouns Verbs This sentence-completion exercise will give you practice in using adjectives that have been formed from nouns and verbs. Instructions: Many adjectives are formed from nouns and verbs. The adjective hungry, for example, comes from hunger, which may be either a noun or a verb. For each pair of sentences below, complete the second sentence with the adjective form of the italicized noun or verb in the first sentence. When youre done, compare your answers with those below. This birdhouse is made of wood. My grandfather used to make _____ birdhouses.I dont desire fortune or fame. Not all rich and _____ people are happy.I dont desire fortune or fame. If you have good friends, you are a _____ person.I rely on my iPad for recipes while cooking. My iPad is a _____ and durable gadget.I have a deep passion for running. I am _____ about all forms of exercise.Lucy studies for at least three hours every night. She is the most _____ person in her class.The poison in this rare mushroom can cause serious kidney damage. Fortunately, most mushrooms arent _____.It takes skill and determination to be a professional race-car driver. Though I have the determination, I am not yet a _____ driver.Everyone enjoyed the concert last night. All in all, it was an _____ evening.The teacher had to raise his voice to be heard above the noise in the classroom. Its hard to get any work done in a _____ classroom.Uncle Ernie causes trouble for my family during the holidays. I have many _____ relatives. My father is accustomed to facing danger. Firefighting is a _____ profession.My friends laughed and joked and talked all during the meal. Joey was the most _____ one of all.Everyone at work obeys the bosss orders. They are remarkably _____ people.My nephew is always causing mischief. Hes a _____ little boy. Here are the correct answers (in bold) to the exercise on page one:  Practice in Using Adjectives Formed From Nouns and Verbs. My grandfather used to make  wooden  birdhouses.Not all rich and  famous  people are happy.If you have good friends, you are a  fortunate  person.My iPad is a  reliable  and durable gadget.I am  passionate  about all forms of exercise.She is the most  studious  person in her class.Fortunately, most mushrooms arent  poisonous.Though I have the determination, I am not yet a  skillful  driver.All in all, it was an  enjoyable  evening.Its hard to get any work done in a  noisy  classroom.Uncle Ernie causes  trouble  for my family during the holidays. I have many  troublesome  relatives.Firefighting is a  dangerous  profession.Joey was the most  talkative  one of all.They are remarkably  obedient  people.Hes a  mischievous  little boy.

Philosophy in law final Research Paper Example | Topics and Well Written Essays - 1250 words

Philosophy in law final - Research Paper Example Some of the topics that these black philosophers are currently teaching and writing include law, physics, philosophy of language, ethics, logic, epistemology, history of philosophy, philosophy of mind, ancient philosophy, philosophy of science, and many more others. Quite a large number of African-American academically trained philosophers are engaged in publishing scholarly articles as well as academic books that contain topics that are directly related to either race or other aspects concerning the experiences of African-American people. Indeed, a majority of African-American philosophers have found themselves concentrating on â€Å"social analysis† that revolves around the concept of â€Å"the hard and brutal facts of the case,† as observed by Martin Luther King (Papish, 2015). Though there is a myriad of literature reviews showing various philosophers and how their works have shaped the concept of law, there is little of such literature reviews touching on African-American philosophers. Therefore, this research paper will seek to show how the works of African-American philosophers have shaped or influenced the concept of law. The main source of data used for this research was secondary sources that mainly comprised of books and journals. This method was appropriate since it is relatively cheap as considered to primary sources such as interviews and administration of questionnaires. Additionally, the information obtained is relatively accurate because information stored in a book is not subject to change or distortion over a period of time (Kerr, 2014). Furthermore there are various different books and journals that talk about African-American philosophers hence provided enough amount of material for comparison. The data obtained was mainly analyzed through comparison of the ideas that each author presented in the journal or book. This was

Arthur Conan Doyle, The New Catacomb Essay Example | Topics and Well Written Essays - 250 words

Arthur Conan Doyle, The New Catacomb - Essay Example The most amazing thing about the story is its setting. The two characters are shown as sitting at Kennedy’s place, crowded with the relics of the yore, a stark contrast from the modern world that existed outside. I also found the writers delineation of the features of the characters, very interesting. To begin with, I believed that the interaction between Kennedy and Burger bordered on the good natured bantering between two friends. To me, the two friends’ journey to the new catacomb appeared to be a simple adventure. However, as the two descended into the catacomb, the details inside the catacomb, with its hidden mazes, stacked corpses and the surrounding darkness started to take a hold over me and I began to develop the premonition that something eerie is going to take place. Then the climax came with all its hidden wrath and vengeance. I was surprised and in fact awed to realize that the emotion of hurt and revenge could turn into something so treacherous and at the same time so just. The end filled me with a feeling of fear. But, deep down within me, I was to some extent satisfied that the treatment met to Kennedy by Roger was fare and well deserved, though grotesque. Overall, I found the pace of the narrative, very disciplined, terse and exciting. 2. Edgar Allan Poe, The Cask of Amontillado While reading this story I felt that the writer left many facts and details unanswered.

Innocent Smoothies Essay Example for Free

Innocent Smoothies Essay What is branding? Branding is the process involved in creating a distinctive look for a product or company to create desire and trust from the customers for the product or company. A way a company can use branding is by having a unique logo or motto because it’s a way for the public to recognise the brand. The name of the company is another method of branding, because if your company has a name that stands out from others it will catch people’s attention, and people will be familiar with what you’re talking about and who they are purchasing from. There are 3 different types of branding: Product branding, service branding and corporate branding. Product branding is a specific product for example Nike Air by Nike. It’s a unique part of branding because it’s a small part of the main brand. Service Branding is a specific service by a brand for example iTunes by Apple as that is just a music downloading service, while Apple is a multi product company. Corporate branding is a larger part of branding because it’s a brand that applies to a variety of products within one company, for example Malteasers are a part of the Mars Inc. corporate brand. Branding in Action: Innocent Smoothies and Children In Need This company was founded in 1998. They started with smoothies and from there expanded into food, juice and children’s smoothies. They concentrated on a health focus of their products contained 2 of your 5 a day. Innocent have about 78% market share. Innocent smoothies use an angel with a halo with no mouth as their logo; they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they are good for you and your body. This logo is a significant part of the Innocent brand because they use a distinguishable logo; no other well known brand uses a smiley without a mouth and a halo. Innocent is also uniquely recognisable because its marketing is that it’s healthy and good for you, this health aspect is a major part of Innocent’s branding. Innocent add value to their products by saying how healthy they are and how good they are for you. They only use recyclable packaging when they first formed their recycling eff orts stood at  70% they are now at 100% which is a huge achievement. The company use lots of different combinations of flavours, some you would not think of putting together. All their products are natural, no added flavours. They do their best to promote their brands by making a big thing out of being good for your body. Parents are more likely to buy as there are no additives. They boost their image as more people buy the products as lots of people are health conscious now. They also do various promotions like a woolly hat campaign to raise money for charity. They changed the name of their product to make it more successful, their previous name was Naked. That would have needed a completely different promotion as they want to be associated with good. These businesses need to promote themselves for people to see them and to recognise them for doing something differentiating them from competitors. Innocent smoothies promote themselves by doing unique things that other brands don’t, for example they notified customers how much the bottle had been recycled and they eventually had a 100% recycled bottle Children in Need are a charity in the UK that was founded in 1980. As a charity they have raised over  £600 million and they help to change the lives of disabled, vulnerable and young people of the UK. Children in Need raise money doing baking activities, fancy dress events and they encourage the public to do sponsored challenges and they have a big Children in Need television show. The Children in Need brand is best known for Pudsey the bear and its big telethon around November. Pudsey is highly recognisable in the brand because he has a unique eye patch that makes him stand out from any other mascot bear. Pudsey is also another way for Children in Need to attract children because he is a character as well as a mascot. The Children in Need brand is well known for its telethon in BBC, people recognise the telethon because it’s on a Friday night on a channel that is advert free so people are more likely to tune in. The telethon is well known for its challenges and celebrity e ndorsement and they also will have a combination of two well know shows for example Eastenders and ITV’s Coronation Street called ‘East Street’. Children in Need add value to their product by having unique merchandise; the products are unique because of Pudsey as he himself is a unique mascot. They add value to the customer because they emphasise the fact that all the money they make will go to a good cause which makes  people sympathetic, and even people who are not concerned about the children will donate because the products they provide are ‘fashionable’. Children in Need’s brand personality is that they help children and therefore that they’re caring and considerate. They are a fun charity and do a lot of fundraising events and activities, which is attractive to children and parents. Their ethical image is a large benefit to their company because people will recognise that what they do will help unfortunate children, and that will increase their customer preference for donating to their charity. This will enable them to raise more money therefore they will be able to do more fundraising and provide more entertainment. Them being seen as a fun charity will help them because the public can be encouraged to get involved in their work as it is enjoyable as well as helping at the same time. If the branding for Children in Need was not successful, and did not make them appear to be caring and considerate, then people wouldn’t donate and they would boycott from donating and participating from their fundraising . If they weren’t a fun charity then people wouldn’t be as interested in donating to their charity and they wouldn’t be as well known as they are now. They need to promote themselves so they can raise awareness of their various charities, for example in Southend they help the following charities: Southend Association of Voluntary Services, Southend Mencap and Southend Mind. Children in Need differentiate themselves by the way they promote their company, for example they have popular celebrity endorsement in their adverts. They need to differentiate themselves from other charities so that they can stand out so they can get more donations. The Children in Need charity promote their service by having famous and popular comedians in their shows and they have well known children entertainers. Another way they use promotion is by the way they have the show on BBC One where there are no TV adverts, so no adverts for competitor charities. They also promote themselves by having well known supermarkets selling their product and supporting them, for example Asda. They also use paper promotion, for example leaflets and flyers and billboards. T he most popular way they are recognised is by advertising using their mascot Pudsey. Innocent is environmentally friendly , recycle , sustainable ingredient sources, super market promo , festival , tv , humor Children in need :  helping , money 4 good , super market promotion , tv , humor Marketing mix a key tool in marketing. The marketing mix is usually vital when deciding a products marketing and include the following P’s : Pricing , Promotion, Place and Product. I will be talking about the Innocent Fruit Tubes and how the marketing mix is used in branding. Fruit tubes are a yoghurt mad by Innocent and they are made from 100% fruit and they have 2 different combination flavours: Strawberry mixed with raspberry and mango and pineapple. The company are proud to say that this product has no artificial sweeteners or any added sugar and lumpy bits. This product has and overall rating of 4.5/5 and a majority of 5/5 ratings. The packaging is designed for kids, you can tell this by the way it is very colourful and the fruit logos on each tube has a character name and an interesting fact. The size of the packaging is small and easy for customer and children to manage. The Innocent Fruit Tubes are roughly priced at around  £1.99 for a average packet of 6 tubes. The yoghurts are priced at roughly  £0.33 per yoghurt which is a reasonable cost and affordable for many people Innocent promote their fruit tubes by having promotional offers such as 12 tubes for just  £3.00 and they use TV, magazine, billboards and posters to promote their Fruit Tubes. They will have a sales team who will go and pitch their product to popular supermarkets and confectionary retailers. The most well known promotional campaign they used was The Big Knit which was when they appealed for members of the public to knit mini woolly hats for their innocent products to help raise money for the elderly and to keep people warm during the winter. Innocents Fruit tubes are on sale in multiple different places for example super market stores or online super markets and shops, cafe’s and sandwich bars. The product is distributed all over the UK as well as many places in Europe such as: Belgium, Denmark, Germany. France and many other countries in Europe and in the Maldi ves .